Tracking and Cookie Policy
Effective Date: May 20, 2026
themcdades.com ("we," "our," or "us") uses tracking technologies to improve your experience. This policy explains how we deploy cookies, pixels, and web beacons to support our music, merchandise sales, and concert promotions.
 
1. Tracking Technologies by Provider
We rely on specific industry-standard platforms to manage our website and execute marketing campaigns:
  • Bandzoogle: Operates as our website hosting and e-commerce platform. It deploys essential cookies to maintain website functionality, manage your shopping cart for merchandise or digital music downloads, and collect the names and email addresses you submit online.
  • Meta (Facebook & Instagram): Utilizes the Meta Pixel to track actions taken on our site, such as viewing a tour date or clicking a merchandise link. This helps us serve targeted concert announcements and release updates to relevant fans on social media platforms.
  • Google Analytics & Google Ads: Tracks website traffic, visitor demographics, and user behavior. This data helps us understand which songs or tour cities generate the most interest so we can optimize our web layout and digital ad campaigns.
  • Show.co & Hypeddit: Deploys conversion tracking pixels via our music smart links and fan-gating campaigns. These tools track when you save our music to Spotify, pre-save an upcoming album, or join our mailing list through a promotional link.
 
2. Categories of Data Collected
The tracking technologies listed above collect data in two ways:
Voluntary Information:
  • First and last names (collected via our website sign-up forms and our physical live merch table sign-up sheets).
  • Email addresses (collected via our website sign-up forms and our physical live merch table sign-up sheets).
Automated Information:
  • Technical identifiers like IP addresses, browser types, and device operating systems.
  • Engagement metrics including pages viewed, duration of visits, and specific music tracks played.
  • Conversion actions such as clicks on external ticketing links and merchandise checkout steps.
 
3. Third-Party Data Sharing Practices
Data collected through these tracking tools is shared directly with our trusted technology providers to execute specific functions:
  • Ad Optimization: Sharing behavioral data with Meta and Google to lower our advertising costs and avoid showing you irrelevant ads.
  • Music Campaign Analytics: Syncing fan engagement data with Hypeddit and Show.co to measure the success of digital music campaigns.
  • E-commerce Operations: Processing transactional information securely through Bandzoogle's integrated payment gateways.
 
4. International Visitors (GDPR Compliance)
While we primarily operate outside of Europe, we welcome international fans and respect European data privacy laws (GDPR) for our visitors from the EU and UK:
  • Consent-Based Tracking: Non-essential tracking cookies (like Meta and Google Ads pixels) will only deploy after you grant explicit consent via our website's cookie banner.
  • Data Minimization: We do not collect sensitive personal data; we only collect the standard names and emails required to send you band updates.
  • Your Rights: European residents have the right to access, correct, or request the deletion of the personal name and email data they have submitted to us.
 
5. Your Data Privacy Rights and Opt-Outs
You have complete control over how your data is tracked online:
  • Consent Banner: You can update your preferences at any time via the cookie consent banner located on our homepage.
  • Browser Mechanisms: You can configure your internet browser to block all cookies or notify you when a cookie is set.
  • Platform Opt-Outs: You can opt out of targeted tracking directly through the Google Ads Settings Page and your personal Meta Ad Preferences menu.
  • Data Deletion: You can request the complete removal of your name and email from our digital lists and physical merch table records at any time by emailing us at themcdadesmakemusic@gmail.com.